A women's empowerment lifestyle brand
Tie Yourself Together.
መቀነት (meqenet) is a traditional Ethiopian fabric belt, sash, or waistband, woven from cotton and often decorated with vibrant, colorful patterns called tilat. Traditionally worn by women wrapped tightly around the waist over the Habesha kemis, it has always been more than an accessory. It's a general belt, a girdle, a cincture — something that holds and secures.
But for Ethiopian women, መቀነት carries a meaning that goes far beyond fabric.
Brand Pillars
Strength
We gather our inner power.
Support
We hold and uplift.
Courage
We face what's hard.
Resilience
We fix, learn, and keep going.
Heritage
We honor our roots and culture.
Shop by Collection
Four lines, four visual worlds, one brand.
MEQENET
Shop NowTry. Fail. Fix the መቀነት. Try again. The founding line — resilience in motion.
Society
Shop NowThe invisible weight of expectation — and the woman who stays herself inside it.
Kaldi's Goat
Shop NowA nod to the legendary goat herder who discovered coffee — for the ones who need their cup before anything else.
Addis Abeba
City life, rooted in home.
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From the live collections.
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